Originally called Aloha Shirt Friday, the term Aloha Friday started in the '40s by Duke Kahanamoku, who walked into the posh Royal Hawaiian Hotel and said, "Hey, instead of coats and ties and suits, let’s wear long-sleeved aloha shirts."

Though banks and other businesses scoffed at the idea of serious work being done in Aloha Attire, the tradition of Aloha Friday lives on to this day.  

Like Duke, we do things a little differently at Aloha Friday. We work hard for our clients. We deliver on our promises. We celebrate in your successes. And we do it all with a distinct level of sophistication and fun. Naturally, we think Friday is the best day of the week. 

Aim HI Every Day
Buzz's Original Steak House
Coco’s Trading Post
Country Cool Comedy
EPR
Hi/Lo Studio
Hoʻōla Nā Pua
Island Eclectic
Kalo Living
lei palm
Maui Grown Therapies
MacArthur | Sotheby's
Meleana
Nicole Scharer
Olive & Oliver
Pacific Homes Hawaii
Pilates Training Center Hawaii
The Fine Art Associates
The Surfjack
Trish Suhr
Victoria Lily Skin
You?

*If it’s linked we made it!